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What Makes Good Email Marketing

Distribution at Scale. With the simple click of the forward button, subscribers can share your deals, offers, and news with their friends.

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Subscribers who share your message are acting as brand advocates. Therefore, when a subscriber shares it with their friends, your brand gains more exposure and credibility. Metrics Analytics are indispensable for measuring the success of any campaign. Many marketing channels present ambiguous and estimated results.

Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates, and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights into your customers' behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to.

From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

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Many of them offer free versions of their software. As you build your email list, you might have to pay a small fee.

The Surprising Truth About Email Marketing in 2018

However, more contacts can translate to more sales. Email marketing does come with one cost: Time. Segment your audience, so you send the ideal message to each consumer. Email campaigns let you customize each missive for greater impact. You sell boots, flats, heels, sandals, sneakers, loafers, and dozens of other types of shoes.

Women might visit your website to buy a pair of the hottest new wedges. They represent a distinct segment of your audience. Data has become the most valuable tool for any business owner. If you keep track of key metrics , you know when to adjust your strategy. For instance, you can measure open rates. If most of your subscribers delete emails unread, maybe you need to change your subject lines.

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The same goes for engagement levels. When nobody clicks on your links, you might want to change your content strategy. Measurability makes an email marketing strategy more malleable. Adjust your strategy as you go without much effort or any cost. Facebook owns Facebook. The same goes for other social media platforms. Unowned channels can change the rules without notification and upend your marketing strategy.

Email is different. You control the content, frequency, and rules. Nobody else dictates how you use it to communicate with your subscribers. Plus, nobody can take email marketing away from you. Mark Zuckerberg could shut down Facebook tomorrow.

Gartner released a compelling statistic this year. Companies that personalize all marketing channels by will outsell their competitors by 20 percent. It creates a sense of intimacy between your brand and your readers. Statistics on email marketing ROI vary. According to a recent survey, email marketing enjoys a percent ROI. It all depends on how well you use your campaign.

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ROI is just the tip of the iceberg. Even if another strategy offers higher ROI, you have to consider other factors. For instance, some marketing channels demand greater financial investment. Even if they offer high ROI, they can drain resources you might need for other purposes. You might put that money toward product development or new equipment.

Email marketing works by connecting you to your prospective customers via email.

You can collect email addresses in several ways. Marketer extraordinaire Seth Godin popularized permission marketing back in That first outcome might seem worth a try. If you stand up a friend for drinks, he or she might forgive you. For instance, you might tell your subscribers that you send emails once a month. If you start blasting them with weekly emails, you lose all credibility.

The same goes for email content. If you want subscribers to become customers, each email needs a riveting call to action. CTAs tell the reader what to do next. You can include several CTAs in a single email. Put one at the beginning so people can act right away.

What is E-mail Marketing?

You can then sprinkle them throughout the content and put a final CTA at the bottom. Use your best judgment. Too many CTAs in a short email will look spammy. An autoresponder sends an email to a prospect based on his or her behavior. You can use autoresponders to automate the sales cycle and maintain contact with your leads.

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Pay-per-click · Cost per impression · Search analytics · Web analytics · Display advertising · Ad blocking · Contextual advertising · Behavioral targeting · Affiliate marketing · Cost per action · Revenue sharing · Mobile advertising · v · t · e. Email marketing is the act of sending a commercial message, typically to a group of people, However, as email marketing developed as an. Find out how to get started with email marketing. website and integrates directly with Campaign Monitor to feed any email addresses you capture into your list.

Do the same with each significant interaction. You can also use autoresponders to reconnect with a prospect. For instance, if Customer A bought a product two weeks ago, you could automate a follow-up email that highlights other products that might interest him or her. Kissmetrics shared a helpful chart that shows how companies can use autoresponders effectively:. Use autoresponders to usher customers through the sales cycle. Inform them about your products or services, help them make decisions, and provide compelling reasons to act.

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As mentioned above, segmentation helps define different types of customers. You can use familiar software to track your email metrics. Google Analytics offers a convenient and free choice. Set up email as a traffic source. As your traffic grows, adjust your email campaign strategy. Ask your customers to take polls or surveys or to provide feedback in other ways.

Your list might not seem valuable when it consists of three addresses. It will grow, though, and become increasingly valuable. Websites, social media platforms, and other online marketing channels are undeniably beneficial. However, your email marketing list is your direct line to your prospects. How do you set yourself up for success? In some ways, email marketing demands trial and error. A strategy that works for Company A might bomb for Company B. You can use a few tried-and-true strategies, though, to improve your chances of getting it right the first time.